I help organizations simplify complex software systems, operational dashboards, enterprise platforms, and workflow-driven applications through user research, interaction design, prototyping, usability testing, and scalable design systems.
16+ years of experience designing complex software systems, enterprise platforms, and workflow-driven applications that transform technical processes into intuitive user experiences.
Led end-to-end design of a role-based enterprise dashboard that replaced fragmented manual systems for hospital maintenance teams, cutting response time and boosting compliance.
Restructured IA and collapsed a broken checkout into a single converting flow for a wellness startup's mobile-first platform.
Progressive onboarding, location-first discovery, and a 4-state redemption flow users complete with confidence.
Color tokens, typography, 30+ components and patterns powering a role-based operations dashboard — documented for engineering handoff from day one.
Aligning user needs with business goals from day one.
Uncovering insights that drive confident decisions.
Crafting intuitive, delightful interfaces with detail.
Building scalable systems for consistent experiences.
Working closely with dev teams for pixel-perfect execution.
While 40% of my work is leadership — aligning stakeholders, setting design direction, and translating business goals into a roadmap engineering can build from — the other 60% still belongs to the designer in me.
That 60% isn't just about craft. It's about staying hands-on, staying curious, and staying close to the user. It's what keeps the strategy honest: every system I direct is one I'd still be willing to build myself.
Understand goals, users, and constraints through research and stakeholder interviews.
Synthesise findings, map flows, and define the right direction before pixels.
Create, prototype, and iterate with continuous user feedback loops.
Handoff, documentation, and support through to launch and beyond.
"A rare mix of design talent and technical skill. Smithin understands users, designs with intent, and brings a clear, thoughtful approach to every project."
Open to full-time and freelance opportunities across Germany, Switzerland, the Netherlands, UK and remote-EU. Replies within 24h on weekdays.