13+ years turning messy requirements into intuitive SaaS and e-commerce experiences — with a track record in measurable conversion uplift, design systems, and cross-functional delivery in regulated industries.
EU work-authorised · No visa sponsorship required · Conversational German (B1.1, improving)
Worked with brands including
Case Studies
End-to-end projects where research-led design decisions created measurable business impact.
Led end-to-end UX/UI for a wellness startup's mobile-first platform — restructuring IA, rebuilding trust signals, and collapsing a broken checkout into a single converting flow.
Simplified complex internal housekeeping workflows for hospital staff — turning a fragmented multi-screen process into a streamlined operational dashboard that cut task completion time significantly.
Other Projects
A selection of additional UX/UI, web and product work across sectors and platforms.
About
From startups to global brands — always user-centred, always outcome-driven.
I'm a Senior Product Designer with 13+ years of experience creating intuitive, scalable web and mobile applications across B2C, B2B and enterprise SaaS. I've delivered impact for global brands — Nivea, Pepsi, McDonald's, Emirates and Ounass — alongside high-growth startups and regulated enterprise teams.
I approach every project from both the user and business perspective. I care about usability — and equally about whether the design moves the metric that matters. Research informs decisions. Data validates them. Documentation closes the loop for engineering.
Based in Stuttgart, Germany, I work fluently in English, am conversational in German (A2+, improving toward B1), and bring the structured, process-driven style that German product teams expect — paired with the pragmatic delivery rhythm of fast-moving product orgs.
Product Design · Design Systems · UX Research · Interaction Design · Information Architecture · Prototyping · Usability Testing
Figma · Adobe XD · Photoshop · Illustrator · Hotjar · Google Analytics · UserTesting · Jira · Slack
User interviews · A/B testing · Heuristic evaluation · Persona development · Journey mapping · Design sprints
SaaS & B2B · E-commerce · Healthcare · Aviation · Enterprise platforms · NGO & Public sector
Peer Recommendations
Feedback from product managers, engineers, and senior leaders across global teams.
A rare mix of design talent and technical skill. Smithin understands users, designs with intent, and brings a clear, thoughtful approach to every project. What stands out is his ability to move between design and front-end development seamlessly.
Smithin's knowledge of responsive design and front-end execution makes him a User Experience solution expert. His impeccable eye for detail and strict adherence to platform principles made collaboration effortless.
High levels of confidence and a very positive attitude that helped our team accomplish difficult tasks in a time-bound manner, without compromising on quality. I strongly recommend Smithin for anyone seeking quality design with real UX depth.
Contact
Open to Senior Product Designer roles in Germany, Switzerland, the Netherlands, UK and remote across Europe. Full-time or contract. Replies within 24h on weekdays.